January - it comes around every year but have you ever considered a month off the booze? New figures from Alcohol Change UK suggest 1 in 4 North East drinkers are planning on taking part in Dry January 2021.

An estimated 6.5 million nationally will be going alcohol-free this January – up from 3.9 million last year. Double your chance of an alcohol-free month and long-term benefits by downloading the free official Dry January app, Try Dry.

Sleep better, boost your mood, save money and reduce health risks. What’s not to like? Dr Richard Piper, Chief Executive of Alcohol Change UK, explains more:

“2020 has been a year like no other. Many of us have spent the year stressed, scared and tired – it’s no wonder that many of us don’t feel much like ourselves. When things get tough, we can find ourselves slipping into drinking habits we wish we could break – but Dry January can help.

“Taking part is a chance for a reset. 31 days to try something new, and to see some amazing benefits like brighter skin, a fuller wallet, a calmer mind and a better night’s sleep.

“Dry January isn’t about stopping drinking forever, but it is about more than January. It’s about learning that you don’t need alcohol so that for the rest of the year you’ve got a real choice. It’s about making 2021 the best it can be, and we deserve that now more than ever.

“It’s all too easy to bury our heads in the sand when it comes to our drinking. Our research shows that one in three (30%) of those drinking at increasing- or high-risk levels believe they don’t need to do Dry January because they drink ‘healthily’ – even though the number of units they drink is putting their health at risk. That means millions of people are endangering their health with their drinking, but either don’t realise or don’t want to believe it. The new year is a great opportunity for us all to reassess our drinking, and it’s brilliant to see so many people in the North East doing just that. Balance and other organisations in the region have done a great job spreading the word about Dry January, which is one of the reasons we’ve seen the North East having the highest levels of sign up in the country. Many local communities have been very affected by some of the harm alcohol can bring.

“By downloading our app or signing up for coaching emails, you double your chance of having a totally alcohol-free month and getting the amazing, lasting benefits Dry January can bring.

“If you’re doing Dry January, don’t go it alone. You’ll get more out of the month if you download the free official Dry January app, Try Dry. If an app isn’t for you, you can also sign up for free daily coaching emails. Doing the official Dry January doubles your chance of having a totally alcohol-free month and getting the amazing, lasting benefits Dry January can bring.

“Dry January isn’t about giving something up. It’s about getting something back. Get your fun back, get your calm back, get your energy back and most of all, get your you back.




Track your units, calories and money saved during Dry January,
and set your own goals for cutting down year-round.

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