A cookie is a small text file, typically of letters and numbers, downloaded on to a device when you access certain websites.

Cookies do not directly identify you but allow a website to recognise a user’s device – identifying you ‘pseudonomously’ online – by for example, obtaining your IP address or the operating system of your device.Consequently cookies are used by many websites to track visitor behaviour information.


We collect cookies because they enable us to track how people are using our website and therefore they help us to improve its functionality.

For example, because cookies allow us to distinguish you from other users of the website they can track information, such as repeat visits, which helps us to provide you with a good experience when you browse our website. They also allow us to recognise and count the number of visitors and to see how visitors move around our site when they’re using it.

We also use cookies to serve you our health campaign advertisements on social media sites (e.g. Facebook, Twitter and Instagram). As cookies record your visit to our website and track the pages you have visited, this enables us to identify which subjects and topics you are most interested in and target adverts accordingly.

The information may also be used for frequency capping purposes (e.g. to ensure we do not display the same advertisement to you repeatedly) and to help us regulate the advertisements you receive and measure their effectiveness.

Our use of targeting cookies includes:

  • delivering content and marketing communications tailored to your interests based on information from your visit to our website
  • providing our approved media agencies with information about your visit so that they can show you relevant adverts online; and
  • Involuntarily providing social networks with information about your visit to our website

For further details about our media agencies and how we store personal information please see our privacy statement.



Analytics and Performance


This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

Expires in 3 months


Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.

Expires in 3 months


This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.

Expires in 1 minute



The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

Expires in 2 years


Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

Expires in 1 day


A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.

Expires in 1 minute


Our advertisements and campaigns are managed by our approved media agencies, * Gardiner Richardson and Story, so we will share with them your online identifier information, obtained through cookies.

Also by way of us using social media sites such as Twitter and Facebook to disseminate our health campaigns and provide services, these organisations may also obtain this information from you. If you’d like further details on how cookies share information with social media sites, please read the social media organisations own privacy and cookies statements.

However, we will not share this information to any other third party companies or advertising agencies.


Cookies are only placed on your computer, if you have agreed to this.

In the case of our website, you can agree or disagree to allowing cookies through the cookies notification which pops up when accessing our website; asking you to choose if you’d like to either ‘opt-in’ or ‘opt-out’ to cookies.

You can also choose to set your web browser to restrict or block the cookies which are set by our website, or indeed any other website, through your browser settings. To find out more about your browser settings, visit the relevant support page below:

• Google Chrome – how to disable cookies
• Internet Explorer – delete and manage cookies
• Firefox – how to enable or disable cookies
• Safari – how to disable cookies

However, if cookies are refused, this may interfere with ability to use the site.


For any queries about this cookies statement or Fresh/Balance please contact us:

Fresh and Balance
Salvus House
Aykley Heads

*Gardiner Richardson, Story and Bloom Digital are approved and contracted media and digital agencies to Fresh and Balance. These organisations provide digital, media and campaigns services on our behalf and in doing so, we will share data with them in order for us to carry out our business and provide services as data processors. However, we will only do so with your consent. If you would like any further information about our work with them please contact us or contact them directly:

Gardiner Richardson
Generator Studios,
Trafalgar Street,
Newcastle upon Tyne
10 Summerhill Terrace,
Summerhill Square,
Newcastle upon Tyne
Bloom Digital
Toffee Factory,
Lower Steenbergs Yard,
Newcastle upon Tyne